Design & functionality – digital signage for modern canteens

The expectations and requirements of employees with regard to company canteens and the organisation of their lunch breaks are growing continuously. In line with the work-life balance, a lot of attention is paid to a relaxing lunch break and eating together with a sense of togetherness. Digitisation is also becoming more and more important in contract catering. Guests want to quickly and easily find out what’s on the menu and don’t want to waste their precious lunch break standing in line. At the Centre for Applied Aeronautical Research (ZAL) in Hamburg, Aramark Holding Deutschland GmbH therefore operates a modern staff canteen using the qnips platform. Among other things, the digital signage system from qnips provides a central and attractive menu display in addition to the app and web portal.

Modern company canteens – a combination of design and functionality

In a short interview with operations manager Sarah Nerrlich, we talked about the innovative integration of qnips’ digital signage system into the design of ZAL’s company canteen: “We are very proud of the innovative design of our company canteen, which fits in perfectly with the location and ZAL. The technical character and the aircraft theme are picked up in an discreet way,” emphasises Nerrlich. Two large digital signage displays, which are connected to the qnips system, inform the guests about the current daily specials directly above the food counter. Their design is resembling the luggage rack of an aeroplane.

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In addition, the location uses the People Counting feature of qnips, as well as the Mein-Restaurant-App and the Catering Portal. This means that ZAL staff can also view the week’s menu from their workplace or while on the move. In addition, guests are shown the current occupancy rate, as well as the average number of visitors on each day of the week. In this way, a visit to the company canteen can be planned in advance.

The digital signage solution especially for company restaurants!

“The great thing about qnips is how easy it is to use. After a short introduction, you can easily add new content, update menus and create an alternative channel for marketing communication. In addition to menu offers and ingredients, we can also easily advertise in house and inform our customers about news and offers, such as our Christmas boxes,” explains Nerrlich.

With the digital signage solution from qnips, you can automate the menu promotion in your company restaurant. With just a few clicks, you can display menus, news and offers not only for the app and the web, but also reach your guests directly on site. qnips offers you the use of digital menu boards, ePaper displays, touch steles and much more. The system adapts flexibly to the conditions on site. The digital signage system is complemented by the people counting feature. This provides you with data on the current occupancy rate and the average number of visitors on the individual days of the week. You also have the option of controlling the flow of visitors directly on site via a traffic light system.

We can also support you with the digitization of your contract catering and our digital signage feature or you have questions about the features from qnips? Then get in contact with us today. We take questions and appointments via or via +49 511 165 899 0. 

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