Centralised data management & communication save costs and improve quality.
Balancing data management for changing menus, promotions and individual guest requests is becoming more challenging every day. Guests expect reliable information about ingredients and allergens, as well as an illustrated menu that they can view at any time – and you can probably think of many other requests. At the same time, cost pressures are increasing. You have to manage efficiently with limited resources. How are you supposed to find the time to prepare all the news, daily specials and menus in an attractive and timely manner for all channels?
This case study is exactly what you need.
Find out how Andreas Voßmöller’s team at Evonik Catering Service GmbH solved these challenges with the help of qnips and Matilda FoodTech. Be inspired!
Table of Contents:
- Between guest requests and everyday stress: The challenge
- Digital data management instead of data chaos – the solution
- Advantages of synergy: What makes this collaboration special?
- Conclusion: What has changed for Evonik?
- INFO: Useful tips for your digitization project
The challenge of data management in contract catering: between guest requests and everyday stress
If you are responsible for company catering, you will be familiar with the daily balancing act between guest requests and cost pressures. At Evonik, which has 17 company restaurants throughout Germany, it became clear that if things continued as they were, there would be inaccurate information, overworked teams and angry guests. Evonik did not want to reach this point, so they took action.
“At some point, it became clear that the manual effort was too substantial. We couldn’t carry on like this. We had to react and future-proof ourselves” [Oliver Schoiber, Head of Operations].
Typical problems:
- Menus, promotions and news had to be entered multiple times – often simultaneously – into different systems and channels. Any mistakes inadvertently caused confusion for guests.
- Allergens, ingredients and sustainability data had to be updated manually on a constant basis. There was a constant worry that something would be forgotten in the event of a last-minute change.
- Changes to dishes or promotions, such as short-term delivery bottlenecks, immediately caused a flurry of activity. Is the information up to date everywhere? Or is there still incorrect information somewhere?
- Coordination within the team was always an issue. Who has updated what? Who is responsible for which channel? This wastes time and causes further uncertainty.
Routine tasks were blocking valuable resources. What can you do when the manual effort required becomes too great and you lose sight of the bigger picture?

The solution: Digital data management instead of data chaos
From the outset, the Evonik team realised that only an integrated, holistic approach would ensure long-term improvements. Rather than separate, isolated solutions, they needed a digital strategy that would automatically bring everything together, from meal plans to guest services, at every location.
Evonik opted for qnips & Matilda FoodTech. This innovative combination of smart, centralised data management and state-of-the-art multichannel communication was the perfect fit for their requirements.
‘We wanted a solution that would replace redundant, locally performed tasks with a uniform system featuring numerous automated functions, thereby significantly reducing our daily workload. At the same time, it should increase the security and reliability of data, particularly with regard to advertising. It should also give us the greatest possible flexibility in selecting and designing output channels” [Kai Brzoska, Business Support].
Advantages of synergy: What makes this collaboration special?
The Evonik project once again proves that the whole is greater than the sum of its parts. Thanks to two specialised solutions that are optimally coordinated, Evonik is able to manage its demanding corporate catering in a contemporary way.
Key solutions and strengths at a glance
| qnips platform | Matilda FoodTech |
| ✅ App and catering portal in corporate design ✅ Multichannel display: web app, touchscreen device, digital signage, PDF printout, native app ✅ Central content management, image editing and Unsplash integration ✅ Multilingualism and targeted, flexible display of menus and push notifications ✅ Customer feedback, ratings and surveys. | ✅ Digital menu planning, including allergens, additives, ingredients and sustainability data (CO₂). ✅ Price list calculations with automatic updates ✅ Cost optimisation through a clear overview of the best prices and transparent cost control ✅ Centralised data management and automatic transfer of menu data to qnips. |

Key benefits for Evonik:
- Security:
Matilda brings together allergens, additives, ingredients and sustainability values in one place, offering traceability and customisation at the touch of a button. - Transparency:
Automatically updated price lists reveal trends and enable targeted adjustments to the product range. - Efficiency:
Matilda provides all menu data centrally, which qnips then imports automatically, prepares for all channels and displays in a timely and brand-compliant manner at every desired touchpoint. Once maintained, it is uniformly visible everywhere. - Visibility:
All information is up-to-date, consistent and immediately available to guests and teams, whether on the monitor in the cafeteria, the app, the terminal or as a PDF.
Conclusion: What has changed for Evonik?
All teams, including management, the back office, the kitchen and the service team, benefit equally from the central platform. Success is measurable:
Around 50% less time is spent maintaining and publishing menus, news and promotions, which noticeably reduces the teams’ workload. Communication errors are practically a thing of the past as all information is consistently updated across all channels. Guests can now access clear information about allergens, additives, promotions and offers at any time, whether via the display, app or terminal. The app and portal also enable customers to provide feedback, rate dishes, and participate in surveys. Push notifications and details of the daily specials are sent directly to guests. Teams also have more time for what really matters: creative ideas and first-class service.
| BEFORE | AFTER |
|---|---|
| ➡️ Many duplicate work steps | ✅ Once maintained, visible everywhere. |
| ➡️ Error-prone transfers | ✅ Automatic, secure data transfer. |
| ➡️ Cumbersome changes | ✅ Adjustments take effect immediately. |
| ➡️ Confusing communication | ✅ Everything is centrally controlled. |
“Our everyday work has become easier, more efficient and, above all, safer. Both our employees and our customers responded positively to the new solutions right from the start” [Andreas Voßmöller, Chairman of the Management Board]
How can you apply this to your own projects?
Here are some useful tips for your digitization project:
- Involve all stakeholders as early as possible. Practical goals lead to better solutions.
- Back up all requirements with everyday scenarios. This will result in a system that works in real-world operations.
- Rely on systems with real interfaces and automatic data transfer to eliminate duplicate tasks.
- Test early and roll out gradually to allow errors to be fixed without stress.
- Look for partners who truly understand the processes and challenges of communal catering. This saves time, money and stress.
Want to put in less effort and gain more clarity?
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